Car wraps are a cost-effective marketing strategy that delivers a return on investment more than expensive media options can. Your vehicle fleet is an effective outdoor billboard which can reach thousands of clients daily. When you work with Ram Autosound, we deliver high-impact vehicle graphics that drive success and get your business noticed.
A vehicle wrap is usually much less expensive than a paint job. The application also protects your car’s paint color and hides any blemishes. If you’re putting your wrapped vehicle up for sale, it may increase the value of your vehicle.
Car wraps and custom car graphics have been growing at a very fast pace during the past few years. As a result many existing print shops are trying to cash in on the growth by offering vehicle wraps to their customers. However, car wraps are not like business cards, flyers or brochures where the printing press is doing the work. High quality car wraps require experience and knowledge in many different fields that include; Design, Materials, Production. Preparation, Facilities, Installation and Post Installation.
Design: To design a business card you simply get the template add your logo, and contact information and you are done. The surface of the car is not flat, the designer must have extensive experience and tools such as the latest vehicle templates to create a car wrap design that will fit a specific vehicle properly with out having the image or the message distorted or sliced into pieces. Every angle, space,and curve of the vehicle must be taken into consideration when designing a wrap. Ignoring these elements will result in a car wrap design that is not easy on the eyes nor is easy to read and understand. It will also have a negative effect on your company image.
Materials: There are many high and low quality vinyl manufactures out there. Top brand names that have been around for years and offer the best car wrap vinyl include 3M, Oracal, and Arlon. Just like everything else with car wraps, you truly get what you pay for. If you care about quality and longevity of the wrap then you want to make sure that the wrap shop is using a high quality vinyl. Keep in mind that simply stating that a 3M vinyl is being used does not mean that particular vinyl is the right choice for your project. 3M and all other manufactures offer many different types of vinyl from high quality, high cost Cast Vinyl to lower performance cheaper Calendered Vinyl. The combination of vinyl and overlaminate is also extremely important. Many shops will use a 3M Cast vinyl but will use a Calendered or cheaper laminate to reduce the cost. Cast laminates are about three times the cost of calendered. Although an even a trained eye can not tell the difference between the two at first but as time passes the calendered laminate will start to fade much faster then a cast. Also a calendered laminate is not designed to be used on vehicles curves and it will bubble and pop out of its position within the first few month. So as you can see, materials play a very important role in a vehicle wrap, you can have the best design and the best installer but with the wrong materials your wrap won't last.
Production: Let's say you have the perfect design and chose the best suited material for the job. Now its time to print your design on the vinyl. Unfortunately using a wide format digital printer is not as simple as using the HP or Brother's printer that we use at home or the office. There is alot more involved in order to create a sharp and vibrant image when printing a vehicle wrap. Each manufacture's vinyl has its own unique print profile. What is a print profile you might ask? It's a code specifically created for that particular vinyl which tells the printer exactly how much ink to lay on the vinyl in order to get the best results. Many print shops don't bother with the step and tend to use one profile for all media. This results in dull, over or under saturated images that just don't look right.
Preparation: Let's take this a step further, you have the perfect car wrap design, the best material and a great print. Now it's time to get your vehicle readied for the installation. The most time consuming part of wrapping a vehicle is the prep process. This is where the installer has to go over every inch of your car's surface as well as under the weather trims, cracks, fenders to make sure they're 100% clean and wax free. The car must be washed the day before and has to be dry. A special solution is used to wipe the car down completely to make sure any wash residue has been removed. Then again using alcohol, the car has to be wiped down to make sure the solution that was used to remove the wax has been removed, otherwise it will effect the adhesive of the vinyl
Facility: You've come a long-way now, you have your perfect design, the perfect material, a great print and your vehicle has been perfectly prepped...... now you need a Car Wrap Facility. The question now is where will the actual installation take place? Outdoors? Will the indoor facility be dust free and have the right temperature required by the vinyl manufacturer during installation? If your wrap is being installed outdoors, then you're off to a terrible start. There is absolutely no way to avoid keeping large and small dust particles away from the surface of your car. The results can be noticed right away because even the smallest dust particles will show through the wrap and having thousands of them under your wrap will look like a layer of sand was put down before the wrapping of the car. This not only looks terrible but large enough particles could cause holes and rips in the wrap and allow water to leak under causing the wrap to fail. If your vehicle is being wrapped indoors, that's great, but the indoor facility must be super clean with some type of dust control and it must be at the right temperature. Installing a wrap at a high temperature will cause it to over stretch and fail over the long term. Installing in low temperature will cause the vinyl to shrink and eventually fail when it is exposed to high temperatures. So a dedicated installation facility is extremely important to make sure the final outcome of the wrap is superb.
Installation: You have your perfect design, great material, superb print quality, your vehicle has been prepped perfectly and the facility is specifically designed for a vehicle wrap. ALL of these factors could be totally destroyed if an inexperienced and unmotivated installer does the wrap. Everyone seems to think that it is easy to install a wrap, after all it is simply a giant sticker....... WRONG! It takes countless hours and lots of wasted material and money to learn the proper way to install a wrap. Different materials behave differently and therefore the installer must have extensive experience with various media. Many installers develop their own tools for doing the job, some even get patented and adopted by other professionals in the industry. Although the actual installation of the wrap is very difficult, the final trimming of the wrap is even more challenging. You can have the perfectly installed wrap but if the excess material is not trimmed and tucked properly the final outcome will look terrible. Trimming the wrap requires a steady hand and lots of patience and technique. This is what sets an excellent installer apart from a good installer. Making the wrap to look like a paint job is what it's all about.
Post Installation: Now you might think, "well we're done, the wrap has been installed and trimmed perfectly. I am ready to enjoy my car"..... again wrong. This is the step that is most overlooked by installers because it is the most time consuming and most boring part of the install. The installer, now using a Heat-Gun (not a torch) must go over the areas of the wrap that is on the recessed or curved area, using a digital thermometer to ensure every inch of these areas reach a certain degree as required by the manufacturer. Solid color wraps need to reach a 45-50 degrees Celsius and printed media must reach 85-90 degrees Celsius. The reason for this is because all wrap vinyl has PVC as part of their ingredients. PVC allows the vinyl to have a memory so when it is overstretched and heated it will go back to its original shape. That is a great feature, however once the wrap is installed you do not want the vinyl to go back to its original shape, this means it will shrink and pull back. The only way to over ride the PVC memory is to make sure the areas that are stretched or under pressure reach that specific temperature. This will ensure the vinyl will hold its shape.
NOW we are done, well almost done...... let's say all the above factors were met and performed perfectly. What happens if you still have issues with your wrap?
CUSTOMER SERVICE is the only thing you can depend on, so choosing a reputable wrap shop becomes the most important part of your decision making process.